AutoZone UX Audit

The Project

In May 2017, I joined the UX team at AutoZone as a UX Architect. I had already been with the company for two years as a senior web developer.

One of my projects in my second year on the UX team was to perform an audit of several major features of the company's retail website, AutoZone.com. This included the product pages, cart & checkout flow, and filtering & sorting for product search and category pages.

This case study focuses on the Cart & Checkout Flow.

My Role

The Team

Timeline

Skills

Me

Senior UX Designer

Sep-Dec 2018

UX Research

UX Audits

UX Architect

UX Designer

Project Requirements

As the Digital team began a website redesign, focusing on a "Mobile First" initiative. The UX team stressed the importance of adhering to a set of UX standards and best practices for during the project.

We looked to the Baymard Institute's research for guidance, and to establish our baseline for 7 key areas. Cart & Checkout was one of those areas.

The Process

I conducted an audit of the Cart & Checkout Flow using Baymard's Review Tool. Items such as information hierarchy, interactions, and states were scored according to whether they adhered to or violated the guideline.

Each Guideline is measured on both Severity & Frequency. I audited Desktop, and Mobile where applicable.

The Process

Each item was score based on the rating system. A report was generated, and we noted how things could be improved. The information was presented to stakeholders with our recommendations.

We Adhered High (meaning perfect implementation) to several features. We also Violated other features when benchmarked. Some items, such as an "Added to Cart" modal, were not applicable.

The Impact

After the audit, I presented the findings to the UX & UI teams. We decided on the work items, created a backlog & JIRA stories, and then presented our plan to stakeholders.

We were able to address all Violations successfully, and the final designs were incorporated into the site redesign work.